What You Need to Know About Facebook Marketing for Mortgage Originators
Initially launched as ‘thefacebook.com,’ it has grown to become one of the largest social media networking sites in the world.
It’s now so massive and popular that as of the 31st of December, 2017, it reached the milestone of having 2.13 billion monthly active users.
And it’s not just for the young. And studies back this up.
Pew Search found that as of the 1st of March this year, 68% of adult Internet users in the United States used the site!
Which brings us to the subject of Facebook marketing for mortgage brokers. The reason why you’re here in the first place.
In this post, we’ll talk about how this social media site can help your mortgage lead generation strategy. More importantly, how it can showcase your skills as a mortgage broker.
Without further ado, here are the Facebook marketing facts that’ll help you become a mortgage broker star.
Facebook as a Marketing Platform
First things first: social media is no longer just an “add-on” to marketing campaigns. It has become a necessity. A vital organ that keeps your online marketing campaign functional and healthy.
To put things in perspective, here’s a tidbit of information on mortgage loan applications:
And while it’s true that mortgage application rates haven’t risen considerably after 2016, millions of potential homebuyers still send in their applications.
Now, consider the previously mentioned 68% of adult Internet users who spend time on Facebook. It’s highly unlikely that none of them are actually mortgage hopefuls.
What’s more likely is that they either have plans of applying for one. Or that they’ve already done so but still awaiting results.
This is where you come in. Where Facebook marketing for mortgage originators obviously plays a huge role in lead generation.
Essentially, this social media site is a platform that you should consider a haven for prospects. There are millions of people active here who want to obtain a mortgage and need help doing so.
And this person can be you or your team of mortgage experts.