If you'd like to talk to me about working together on your marketing, there are a few things I need to know first.
Tell me a little about your company marketing, if we're a good fit for each other, and I honestly believe I can help you, I'll get in touch to discuss next steps.
What is the name of your company?
What makes your company unique? What products do you specialize in?
Who are the decision makers for a marketing project?
What budget have you allocated for your marketing? Be honest and we will tell you what we can and can't do.
What are we doing?
Give us your main reasons for needing a new marketing plan. It's helpful to set SMART goals as it keeps all of us on the same page and moving in the same direction. IE: Goals that are specific, measurable, achievable, relevant and time-bound. With this in mind, what are your top 5 business needs right now?
Is there anything about your current marketing plan that serves the business well and if so, why?
Who Are We Doing This For?
Tell us about your ideal customer. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests?
What are the top 5 reasons your ideal customer would visit your website?
EG: research product information, get contact details, ask questions about services, pricing
How do you want people to feel when they interact with your brand? Safe and secure, edgy and excited, exclusive and cool?
List your main competitors websites
We want to make sure yours is better 🙂
Tell us more about your competitors
Who else is competing for the attention of your ideal customer and what are they doing that you think is working?
What Does Success Look Like to You?
If we were to be celebrating a successful strategy in 12 months time, what would that have to look like? How many leads? How many closings? Be as descriptive as you possibly can.
Anything else you want to tell us that you feel is important?
Tell Me What You Can Do For Me