Successful loan originator marketing sometimes requires you to think outside the box. In such a competitive field it is vital to utilize the most effective tactics to be found by potential customers.
There are seemingly countless ways to market a service in this digital age. When you feel like you have tried everything, there are likely numerous strategies still waiting to be added to your mortgage marketing arsenal.
Here are 8 simple ideas that you may not have previously thought of.
Social media marketing has become a staple in any effective digital marketing plan. When setting up your loan originator marketing strategy, you’ll want to set up at least one or two social media accounts on sites like Facebook, Instagram, or Twitter.
These sites allow you to promote advertisements that can be sent to specific demographics of your choice, including age, location, and interests. This allows you to reach out to a focused audience and get more engagement.
You can share posts with links back to your website, specific blog articles, or straight to your contact page.
Few things prove the authority of a business like an up-to-date website. If your site hasn’t been updated in two or more years, or you don’t have one at all, it’s time for an update.
The most important thing is to ensure your website is responsive and mobile-friendly. More and more people are using mobile devices to access the internet, instead of a home desktop or laptop.
If your site isn’t legible or accessible on a cell phone or tablet, they will most likely hit the back button and find a site that is. It will make it much easier to run your loan originator marketing campaigns when you have a modern website.
Once your site is up and running, adding a blog will have a strong impact on your loan originator marketing results. Engaging blog content will help potential customers see how knowledgeable you are and keep them on your site.
As you write articles, it is best to include keywords that your customers are using in their Google searches. Our services include blog content creation for those who simply don’t have time to write articles on their own.
It is important that the articles on your blog have high-quality content with minimal fluff. The more concise they can be, the more likely they are to keep readers engaged.
The whole point of SEO is to improve your ranking on search engines. Google processes an average of over 40,000 searches per second. It is the place where most people go to find just about anything they need online.
Using SEO strategies like keywords and effective web content in your loan originator marketing are great ways to improve your Google search ranking. You will also want to utilize Google analytics to track progress. Analyzing your results will be vital to knowing how effective each strategy has been.
Another key SEO strategy is to build links between your site and others with similar information. Link building is becoming an increasingly more effective way to gain traction with Google’s search ranking algorithm.
Links are the pathway of the internet. They are the way people get from page to page. The goal of link building is to contact other website owners with the intent to have them put a link on their site, which would send the reader to a page on your blog.
Adding this to your loan originator marketing efforts will yield great value for both you and the site where you added the link. Having numerous links across the web will prove your authority to those needing a mortgage loan.
It may not have been okay to copy off other students when you were in school, but marketing is a bit different. If you see another loan originator gaining success in a specific form of marketing, then follow their example.
Don’t do everything exactly the same, but pay attention to what they are doing and make it your own. There are thousands of ways to use social media, web content, and SEO.
As you design your loan originator marketing plan, take a look at some of your successful competitor’s websites and social media pages for ideas. Using these strategies will help you diversify your marketing portfolio and attract attention to your own outlets.
Whenever a new customer contacts you, asking them how they found you is a great way to see what marketing strategies are working. If a potential client found you through one of your social media ads, it may be worth doing a few more ad campaigns.
Track this as a key indicator to ask each caller, so you can gauge the most engaging marketing tools you’re using.
A web survey found that 84% of consumers trust online reviews as a reliable source. People are interested in seeing what others have said about a product or service.
Most of your customers will be more than happy to write a positive review for the services you have provided. These reviews can be shared on review sites, social media, or as testimonials on your website.
If you want to learn more about how you can improve your digital marketing efforts, be sure to check out our blog. There you will find information ranging from lead generation tactics to the best ways to automate your marketing campaigns.
To learn more about how we can help you, please be sure to contact us for more info.